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Visual communication design : an introduction to design concepts in everyday experience / Meredith Davis and Jamer Hunt.

By: Contributor(s): Material type: TextTextPublisher: London : Bloomsbury Visual Arts, [2017]Description: 208 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781474221573 (paperback)
Subject(s): DDC classification:
  • 745.4 23
LOC classification:
  • NK1510 .D29 2017
Other classification:
  • DES000000 | DES007000
Summary: "This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Design General Book 745.4 (Browse shelf(Opens below)) Available SID-B-12293
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur 745.4 MER (Browse shelf(Opens below)) Available SIUNG-B-10887

"This is a foundation level textbook for courses in basic design and introductory courses in visual communication design. The chapters in this book follow the user experience cycle: attention, orientation, interpretation and extension and retention of meaning. Each chapter includes an introduction to the interpretive task, definitions of the elements and principles related to the task, illustrations and diagrams plus examples of professional design work that makes use of the element or principle. For example, Chapter 2 on getting attention discusses the various ways that design can capture the viewer's eye such as by using proportion, contract, color, pattern, etc"-- Provided by publisher.

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