Greening of markets : product competition, pollution, and policy making in a duopoly

By:

Kuhn, Michael, 1969-

Material type: Text

TextPublication details: North Hampton, MA : Edward Elgar, 2005.Description: viii, 297 pISBN:

9781845420123

Subject(s):

DDC classification:

658.802 KUH.G

Review: Summary: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Law School, Noida	658.802 KUH.G (Browse shelf(Opens below))	REFERENCE		SLSN-B-12708

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Previous	658.8 SRI.C Case Studies in Marketing	658.8 SRI.C Case Studies in Marketing	658.800285 SIN.E E-commerce in India :	658.802 KUH.G Greening of markets :	658.816 SWA Practical Approach to Arm's Lenghth Pricing	658.816 YAD.T Transfer Pricing in India: Principles and Practice	658.827 BAI.B Branding in a competitive marketplace	Next

Includes bibliographical references and index.

Summary: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET.

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