Greening of markets :
Kuhn, Michael, 1969-
Greening of markets : product competition, pollution, and policy making in a duopoly - North Hampton, MA : Edward Elgar, 2005. - viii, 297 p.
Includes bibliographical references and index.
Summary: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET.
9781845420123
Green marketing.
Product differentiation--Mathematical models.
Production functions (Economic theory)--Mathematical models.
Consumers' preferences--Mathematical models.
Environmental policy--Mathematical models.
658.802 / KUH.G
Greening of markets : product competition, pollution, and policy making in a duopoly - North Hampton, MA : Edward Elgar, 2005. - viii, 297 p.
Includes bibliographical references and index.
Summary: "'Eco-friendly' variants are rapidly gaining market share in many industries such as food, textiles, furniture, detergents and paints, automobiles, electrical appliances and domestic energy. These markets usually exhibit environmental differentiation, where consumers differ in their willingness to pay for the environmental attributes of a product. Building on the existing literature, this novel book provides a comprehensive analysis of firm strategy and environmental policy making in these types of 'green' markets." "The Greening of Markets will be of immense interest to students and academics of environmental economics and applied industrial organisation, as well as policy makers and environmental managers."--BOOK JACKET.
9781845420123
Green marketing.
Product differentiation--Mathematical models.
Production functions (Economic theory)--Mathematical models.
Consumers' preferences--Mathematical models.
Environmental policy--Mathematical models.
658.802 / KUH.G
