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Corporate communication : principles and practice / Jaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC).

By: Material type: TextTextPublisher: New Delhi, India ; Thousand Oaks, California : SAGE Publications India, 2018Description: xxiii, 418, 12 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789352806874
  • 9352806875
Subject(s): DDC classification:
  • 658.4/5 23
Contents:
Contents: Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar General Book 658.4/5 (Browse shelf(Opens below)) Available SCMC-B-5580
Books Books Symbiosis School for Liberal Arts 658.4/JET (Browse shelf(Opens below)) Available SSLA-B-8964

Earlier edition: 2010.

Includes index.

Contents: Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.

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