Corporate communication :
Jethwaney, Jaishri N.,
Corporate communication : principles and practice / Jaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC). - xxiii, 418, 12 pages ; 25 cm.
Earlier edition: 2010. Includes index.
Contents: Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874 9352806875
2018009031
Communication in management.
Communication in organizations.
Communication in management--India.
Communication in organizations--India.
658.4/5
Corporate communication : principles and practice / Jaishri Jethwaney, Visiting Professor (Media & Communications division), Institute for Studies in Industrial Development (ISID) and former Professor, Indian Institute of Mass Communication (IIMC). - xxiii, 418, 12 pages ; 25 cm.
Earlier edition: 2010. Includes index.
Contents: Understanding corporate communication -- Media: dynamics and strategies -- Corporate reputation management -- Employee communication -- Managing government relations -- Writing for media and media relations -- Corporate communication in brand promotion -- Corporate social responsibility -- Financial communication -- Crises communication -- Corporate communication research -- Laws and ethics in corporate communication.
9789352806874 9352806875
2018009031
Communication in management.
Communication in organizations.
Communication in management--India.
Communication in organizations--India.
658.4/5
