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Start with why : how great leaders inspire everyone to take action / Simon Sinek.

By: Material type: TextTextPublication details: New York : Portfolio, 2009.Description: x, 246 p. : ill. ; 22 cmISBN:
  • 9780241958223
Subject(s): DDC classification:
  • 658.4092 SIN.S
Summary: Contents Preface: The power of why Introduction: Why start with why? A world that doesn't start with why: Assume you know ; Carrots and sticks An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency Leaders need a following: The emergence of trust ; How a tipping point tips How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening The biggest challenge is success: When why goes fuzzy ; Split happens Discover why: The origins of a why ; The new competition Afterword: Be a part of this movement, share your vision of the world.
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Holdings
Item type Current library Call number Status Date due Barcode
Donated Books Donated Books Symbiosis Law School, Noida 658.4092 SIN.S (Browse shelf(Opens below)) REFERENCE SLSN-GB-1350

Includes bibliographical references and index.

Contents
Preface: The power of why
Introduction: Why start with why?
A world that doesn't start with why: Assume you know ; Carrots and sticks
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
Leaders need a following: The emergence of trust ; How a tipping point tips
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
The biggest challenge is success: When why goes fuzzy ; Split happens
Discover why: The origins of a why ; The new competition
Afterword: Be a part of this movement, share your vision of the world.

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