Start with why :
Sinek, Simon.
Start with why : how great leaders inspire everyone to take action / Simon Sinek. - New York : Portfolio, 2009. - x, 246 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Contents
Preface: The power of why
Introduction: Why start with why?
A world that doesn't start with why: Assume you know ; Carrots and sticks
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
Leaders need a following: The emergence of trust ; How a tipping point tips
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
The biggest challenge is success: When why goes fuzzy ; Split happens
Discover why: The origins of a why ; The new competition
Afterword: Be a part of this movement, share your vision of the world.
9780241958223
Employees. Leadership. Entrepreneurship. Success. Inspiration. Success in business. Leadership -- Psychological aspects. Business communication. Business and Management. LEADERSHIP.
658.4092 / SIN.S
Start with why : how great leaders inspire everyone to take action / Simon Sinek. - New York : Portfolio, 2009. - x, 246 p. : ill. ; 22 cm.
Includes bibliographical references and index.
Contents
Preface: The power of why
Introduction: Why start with why?
A world that doesn't start with why: Assume you know ; Carrots and sticks
An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency
Leaders need a following: The emergence of trust ; How a tipping point tips
How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening
The biggest challenge is success: When why goes fuzzy ; Split happens
Discover why: The origins of a why ; The new competition
Afterword: Be a part of this movement, share your vision of the world.
9780241958223
Employees. Leadership. Entrepreneurship. Success. Inspiration. Success in business. Leadership -- Psychological aspects. Business communication. Business and Management. LEADERSHIP.
658.4092 / SIN.S
