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Context and cognition in consumer psychology : how perception and emotion guide action / Gordon R. Foxall.
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2018Description: pages cmContent type: - text
- unmediated
- volume
- 9781138778191 (hard back : alk. paper)
- 9781138778207 (pbk. : alk. paper)
- 658.8/342 23
- HF5415.32 .F683 2018
Contents:
A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.
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Symbiosis School for Liberal Arts | 658.8/342 (Browse shelf(Opens below)) | Available | SSLA-B-8774 |
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| 658.8/342 CONSUMER BEHAVIOUR | 658.8/342 CONSUMER BEHAVIOUR | 658.8/342 Principles of marketing / | 658.8/342 Context and cognition in consumer psychology : | 658.8/48 Global Marketing Management | 658.8/72 Creating new markets in the digital economy : | 658.8/72 An introduction to social media marketing / |
Includes bibliographical references and index.
A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.
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