Context and cognition in consumer psychology :

Foxall, G. R.,

Context and cognition in consumer psychology : how perception and emotion guide action / Gordon R. Foxall. - pages cm

Includes bibliographical references and index.

A progressive research program -- Consumer action -- Perceptual contingency-representation -- Refining perceptual contingency-representation -- The intentional consumer situation -- Cognitive foundations of the intentional consumer situation -- Behavior, action, agency.

9781138778191 (hard back : alk. paper) 9781138778207 (pbk. : alk. paper)

2017020326


Consumer behavior.
Consumers.
Consumption (Economics)--Psychological aspects.

HF5415.32 / .F683 2018

658.8/342