The discipline of market leaders: choose your customers, narrow your focus, dominate your market

By:

Treacy, Michael

Contributor(s):

Wiersema, Frederik D

Material type: Text

TextPublication details: Basic Books 1997 New YorkDescription: 210ISBN:

9780201407198

Subject(s):

DDC classification:

658.8 TRE

Summary: "New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 TRE (Browse shelf(Opens below))	Available		SIBMH-B-10118

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Previous	658.8 NWA Entrepreneurship marketing:	658.8 SHE The 4 A's of marketing:	658.8 STE Accountable marketing: linking marketing actions to financial performance	658.8 TRE The discipline of market leaders: choose your customers, narrow your focus, dominate your market	658.8 ZYM The end of marketing as we know it	658.80019 SIN Reverse psychology marketing	658.802 CAP Frameworks for market strategy	Next

"New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations."

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