The discipline of market leaders: choose your customers, narrow your focus, dominate your market
Treacy, Michael
The discipline of market leaders: choose your customers, narrow your focus, dominate your market - New York Basic Books 1997 - 210
"New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations."
9780201407198
Products
Competition
Market segmentation
Quality
658.8 / TRE
The discipline of market leaders: choose your customers, narrow your focus, dominate your market - New York Basic Books 1997 - 210
"New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations."
9780201407198
Products
Competition
Market segmentation
Quality
658.8 / TRE
