Beyond buzz : the next generation of word-of-mouth marketing

By:

Kelly, Lois

Material type: Text

TextPublication details: Amacom 2007 New YorkDescription: x, 228 pagesISBN:

9780814473832

Subject(s):

DDC classification:

658.8 KEL

Summary: "This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization. "

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 KEL (Browse shelf(Opens below))	Available		SIBMH-B-9990

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Previous	658.8 CHR Relationship marketing:	658.8 GOR The must have Customer	658.800 HAG Net gain	658.8 KEL Beyond buzz : the next generation of word-of-mouth marketing	658.8 KHE You can sell :	658.8 KOT Marketing 3.0: from products to customers to the human spirit	658.8 MAL Review of marketing research, Vol. 6	Next

"This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization. "

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