Beyond buzz : the next generation of word-of-mouth marketing
Kelly, Lois
Beyond buzz : the next generation of word-of-mouth marketing - New York Amacom 2007 - x, 228 pages
"This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization. "
9780814473832
Advertising Age
Communication
Marketing
BUSINESS & ECONOMICS
658.8 / KEL
Beyond buzz : the next generation of word-of-mouth marketing - New York Amacom 2007 - x, 228 pages
"This is the first book on buzz or word-of-mouth marketing to focus on the message - not just the mechanics - involved in a successful campaign. Both innovative and practical, it is filled with insightful examples of conversational marketing at work in real campaigns. Kelly's articles have been published in "USA Today", "BrandWeek", "The Wall St. Journal", "Advertising Age", and "Adweek", She speaks frequently on marketing and communications to professional organizations like the American Marketing Association and The Conference Board. Kelly's extensive experience has involved working with both larger, more established organizations as well as smaller startups - and the techniques she includes here can work for any organization. "
9780814473832
Advertising Age
Communication
Marketing
BUSINESS & ECONOMICS
658.8 / KEL
