Adland: searching for the meaning of life on a branded planet

By:

Othmer, James P

Material type: Text

TextPublication details: Doubleday 2009 New YorkDescription: x, 320 pages ; 24 cmISBN:

9780385524964

Subject(s):

DDC classification:

659.1092 OTH

Summary: "A hilarious, personal, and sneakily profound chronicle of the past, present, and future of advertising. It is about the nature of vocation and the value of work in the information age."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	659.1092 OTH (Browse shelf(Opens below))	Available		SIBMH-B-9881

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Previous	659.1 LEE Principles of Advertising A Global Perspective	659.1 WIN Beyond advertising: Creating value through all customer touchpoints	659.1 ZYM The end of advertising as we know it	659.1092 OTH Adland: searching for the meaning of life on a branded planet	659.10954 PAR Brand building advertising	659.1125 JAF Casting for big ideas:	659.2072 DAY Qualitative research methods in public relations and marketing communications	Next

"A hilarious, personal, and sneakily profound chronicle of the past, present, and future of advertising. It is about the nature of vocation and the value of work in the information age."

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