Adland: searching for the meaning of life on a branded planet (Record no. 603857)

MARC details
000 -LEADER
fixed length control field 00692nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180821s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780385524964
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1092
Cutter OTH
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Othmer, James P.
245 ## - TITLE STATEMENT
Title Adland: searching for the meaning of life on a branded planet
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Doubleday
Date of publication, distribution, etc 2009
Place of publication, distribution, etc New York
300 ## - PHYSICAL DESCRIPTION
Extent x, 320 pages ; 24 cm
520 ## - SUMMARY, ETC.
Summary, etc "A hilarious, personal, and sneakily profound chronicle of the past, present, and future of advertising. It is about the nature of vocation and the value of work in the information age."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Agencies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/08/2018 World Book Links 1792.00 659.1092 OTH SIBMH-B-9881 23/01/2019 Books