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Gen buy how tweens, teens, and twenty-somethings are revolutionizing retail

By: Contributor(s): Material type: TextTextPublication details: Jossey Bass 2009 San FranciscoDescription: xx, 250 pages ; 24 cmISBN:
  • 9780470400913
Subject(s): DDC classification:
  • 658.8340835 YAR
Summary: "Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.8340835 YAR (Browse shelf(Opens below)) Available SIBMH-B-9691
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.834 SIN India reloaded : inside India's resurgent consumer market 658.834082 BRO Boom: 658.834082 BRO Boom: 658.8340835 YAR Gen buy 658.8342 LAN Consumer behavior in action: 658.8343 FOU Consumer-brand relationships: 658.8343095 WON The future and me

"Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers."

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