Gen buy (Record no. 603667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00857nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180821s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470400913 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8340835 |
| Cutter | YAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yarrow, Kit |
| 245 ## - TITLE STATEMENT | |
| Title | Gen buy |
| Remainder of title | how tweens, teens, and twenty-somethings are revolutionizing retail |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jossey Bass |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | San Francisco |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 250 pages ; 24 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Based on solid research, "Gen Buy" offers an in-depth look at what motivates young people to buy certain products and reject others. The authors reveal what makes these consumers tic, and show marketers how they can tap into the buying power of this burgeoning group of consumers." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Young adult consumers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Generation Y |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Donnell, Jayne |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of Business Management - Hyderabad | Symbiosis Institute of Business Management - Hyderabad | General | 21/08/2018 | World Book Links | 1659.00 | 658.8340835 YAR | SIBMH-B-9691 | 22/12/2018 | Books |
