The Maruti story: how a public sector company put India on wheels

By:

Bhargava, R. C

Contributor(s):

Seetha

Material type: Text

TextPublication details: Collins Business 2010 NoidaDescription: 383ISBN:

9788172237806

Subject(s):

DDC classification:

338.476 BHA

Summary: "An extraordinary and rare insight into how a few determined entrepreneurs created an icon… – C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	338.476 BHA (Browse shelf(Opens below))	Available		SIBMH-B-9637

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"An extraordinary and rare insight into how a few determined entrepreneurs created an icon… – C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures."

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