The Maruti story: how a public sector company put India on wheels
Bhargava, R. C.
The Maruti story: how a public sector company put India on wheels - Noida Collins Business 2010 - 383
"An extraordinary and rare insight into how a few determined entrepreneurs created an icon… – C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures."
9788172237806
Trade
Automobile industry
Maruti Udyog Limited
History
338.476 / BHA
The Maruti story: how a public sector company put India on wheels - Noida Collins Business 2010 - 383
"An extraordinary and rare insight into how a few determined entrepreneurs created an icon… – C. K. PrahaladThe targets were stupendous and considered unachievable by almost everyone. Slightly over two years to find a suitable partner, finalize all legal documentation, get governmental approval to these agreements as well as to the investment proposals, build a factory, develop a supplier base to meet localization regulations, create a sales and service network, and develop and launch a peoples car that would sell 100,000 a year, in a sector where Indian expertise was limited. And to do this as a public sector company, having to follow all governmental systems and procedures."
9788172237806
Trade
Automobile industry
Maruti Udyog Limited
History
338.476 / BHA
