The little blue book of marketing build a killer plan in less than a day

By:

Kurnit, Paul

Contributor(s):

Lance, Steve

Material type: Text

TextPublication details: Portfolio 2010 New YorkDescription: 273ISBN:

9781591843054

Subject(s):

DDC classification:

658.802 KUR

Summary: "The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.802 KUR (Browse shelf(Opens below))	Available		SIBMH-B-9516

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Previous	658.802 COP Marketing communications management:	658.802 DAV Beating the commodity trap	658.802 DEN Killing giants: 10 strategies to topple the Goliath in your industry	658.802 KUR The little blue book of marketing	658.802 LIN Data mining techniques:	658.802 STR Unmarketing	658.81 ALE Making the number	Next

"The authors show how to maximize collaboration among all key players in marketing, R & D sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy."

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