Social media marketing

By:

Tuten, Tracy L

Contributor(s):

Solomon, Michael

Material type: Text

TextPublication details: Pearson New Delhi 2015Description: 236ISBN:

9789332536562

Subject(s):

DDC classification:

658.872 TUT

Summary: The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Donated Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.872 TUT (Browse shelf(Opens below))	Available		SIBMH-DB-0134
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.872 TUT (Browse shelf(Opens below))	Available		SIBMH-B-7573

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The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.

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