Social media marketing
Tuten, Tracy L.
Social media marketing - New Delhi Pearson 2015 - 236
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
9789332536562
Internet advertising
Internet marketing
Online social networks
Social media
Online-Marketing
eCommerce [Marketing]
658.872 / TUT
Social media marketing - New Delhi Pearson 2015 - 236
The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield customer insights.
9789332536562
Internet advertising
Internet marketing
Online social networks
Social media
Online-Marketing
eCommerce [Marketing]
658.872 / TUT
