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Retailing management: text and cases

By: Publication details: Tata Mcgraw-Hill Education Pvt. Ltd. Chennai 2017Edition: 5th edDescription: xviii, 730 pages: illustrations; 23 cmISBN:
  • 9789385965043
Subject(s): DDC classification:
  • 658.87 PRA
Summary: This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Center for Media & Communication, Vimannagar 658.87 PRA 5361 (Browse shelf(Opens below)) Available SCMC-B-5361
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 PRA (Browse shelf(Opens below)) Not For Loan SIBMH-B-9443
Books Books Symbiosis Institute of Business Management - Hyderabad General Text Book 658.87 PRA (Browse shelf(Opens below)) Available SIBMH-B-9444

This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.

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