Retailing management: text and cases

Pradhan, Swapna

Retailing management: text and cases - 5th ed. - Chennai Tata Mcgraw-Hill Education Pvt. Ltd. 2017 - xviii, 730 pages: illustrations; 23 cm

This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.

9789385965043


Retail trade
Management

658.87 / PRA