Retail strategy: the view from the bridge

Contributor(s):

Material type: Text

TextPublication details: Amsterdam; Boston; London Elsevier 2004Description: xv, 356 pages: illustrations; 25 cmISBN:

9780750656962

Subject(s):

DDC classification:

658.87 REY

Summary: Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.87 REY (Browse shelf(Opens below))	Available		SIBMH-B-9223

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Previous	658.87 ALE International retailing	658.87 FIS The new science of retailing: how analytics are transforming the supply chain and improving performance	658.87 PAL Marketing channel strategy	658.87 REY Retail strategy: the view from the bridge	658.871 SPE Lessons from the Nordstrom way : how companies are emulating the # 1 customer service company	658.872 ALB EMarketing strategies for the complex sale	658.872 CHA Digital marketing excellence:	Next

Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.

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