Retail strategy: the view from the bridge
Retail strategy: the view from the bridge
- Amsterdam; Boston; London Elsevier 2004
- xv, 356 pages: illustrations; 25 cm
Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.
9780750656962
Retail trade - Planning
Strategic planning
Executives - Interviews
658.87 / REY
Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management.
9780750656962
Retail trade - Planning
Strategic planning
Executives - Interviews
658.87 / REY
