Relationship marketing: creating shareholder value

By:

Christopher, Martin

Contributor(s):

Material type: Text

TextPublication details: London; New York Routledge 2002Edition: Rev edDescription: xvi, 242 p. ill. 24 cmISBN:

9780750648394

Subject(s):

Relationship marketing

DDC classification:

658.8 CHR

Online resources:

Table of contents only

Summary: "Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.8 CHR (Browse shelf(Opens below))	Available		SIBMH-B-9220

Previous ed.: 1991.

Includes bibliographical references and index.

"Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."

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