Relationship marketing:
Christopher, Martin
Relationship marketing: creating shareholder value - Rev ed. - London; New York Routledge 2002 - xvi, 242 p. ill. 24 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
"Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."
9780750648394
Relationship marketing
658.8 / CHR
Relationship marketing: creating shareholder value - Rev ed. - London; New York Routledge 2002 - xvi, 242 p. ill. 24 cm.
Previous ed.: 1991.
Includes bibliographical references and index.
"Offering a cutting edge vision of relationship marketing, this is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, referral, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the key elements of a successful relationship strategy."
9780750648394
Relationship marketing
658.8 / CHR
