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Consumer behavior in action: real-life applications for marketing managers

By: Material type: TextTextPublication details: London; New York Routledge c2011.Description: xviii, 629 p. ill. 28 cmISBN:
  • 9780765620903
Subject(s): DDC classification:
  • 658.8342 LAN
Summary: Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.8342 LAN (Browse shelf(Opens below)) Available SIBMH-B-9210
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.834082 BRO Boom: 658.834082 BRO Boom: 658.8340835 YAR Gen buy 658.8342 LAN Consumer behavior in action: 658.8343 FOU Consumer-brand relationships: 658.8343095 WON The future and me 658.84 CHA Total e-mail marketing

Includes bibliographical references and index.

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.

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