Consumer behavior in action: (Record no. 600631)

MARC details
000 -LEADER
fixed length control field 00773cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091112s2011 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765620903
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Cutter LAN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lantos, Geoffrey Paul
245 10 - TITLE STATEMENT
Title Consumer behavior in action:
Remainder of title real-life applications for marketing managers
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London; New York
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 629 p.
Other physical details ill.
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational Behavior
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management Science
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification       Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 28/04/2018 Shah Book House 2085.00 658.8342 LAN SIBMH-B-9210 28/04/2018 3791.00 Books