Qualitative research methods in public relations and marketing communications
Material type:
TextPublication details: New Delhi Routledge India 2017Edition: 2nd edDescription: xi, 397 p. 25 cmISBN: - 9781138897687
- 659.2072 DAY
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Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.2072 DAY (Browse shelf(Opens below)) | Available | SIBMH-B-9168 | |
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Symbiosis Institute of Business Management - Hyderabad General | General Bo | 659.2072 DAY (Browse shelf(Opens below)) | Available | SIBMH-B-9071 |
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| 659.10954 PAR Brand building advertising | 659.1125 JAF Casting for big ideas: | 659.2072 DAY Qualitative research methods in public relations and marketing communications | 659.2072 DAY Qualitative research methods in public relations and marketing communications | 660.6 SCH Chips, clones, and living beyond 100 | 663.10954 SIN The Indian spirit: the untold story of alcohol in India | 745.2 NOR The design of future things |
Includes bibliographical references and index.
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
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