Qualitative research methods in public relations and marketing communications
Daymon, Christine
Qualitative research methods in public relations and marketing communications - 2nd ed. - New Delhi Routledge India 2017 - xi, 397 p. 25 cm.
Includes bibliographical references and index.
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
9781138897687
Corporations--Public relations--Research--Methodology
Public relations--Research--Methodology
Marketing research--Methodology
Qualitative research
659.2072 / DAY
Qualitative research methods in public relations and marketing communications - 2nd ed. - New Delhi Routledge India 2017 - xi, 397 p. 25 cm.
Includes bibliographical references and index.
The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research approaches to achieve different research goals.
9781138897687
Corporations--Public relations--Research--Methodology
Public relations--Research--Methodology
Marketing research--Methodology
Qualitative research
659.2072 / DAY
