Creating powerful brands

By:

De Chernatony, Leslie

Contributor(s):

Material type: Text

TextPublication details: London New York Routledge 2017Edition: 4th edDescription: xxv, 483 p. ill. 24 cmISBN:

9781138440906

Subject(s):

DDC classification:

658.827 DEC

Summary: Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Bo	658.827 DEC (Browse shelf(Opens below))	Available		SIBMH-B-9165

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Previous	658.816 HIN Innovation in pricing:	658.816 SUR Dynamic pricing : concepts and applications	658.820 BHA The curious marketer :	658.827 DEC Creating powerful brands	658.827 DHA Brand shastra:	658.827 FOL Balanced brand	658.827 HAR Brand equity measurement : concepts and applications	Next

Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.

Includes bibliographical references and index.

Companies have recognized the balance sheet value of brands. There is however still confusion about branding as a marketing tool where many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This book clarifies the nature and power of brands.

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