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B2B brand management

By: Contributor(s): Material type: TextTextPublication details: Berlin New York Springer c2006.Description: xvi, 357 p. ill. 24 cmISBN:
  • 9783540253600 (alk. paper)
Subject(s): DDC classification:
  • 658.827 KOT
Online resources: Summary: "Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods."
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 658.827 KOT (Browse shelf(Opens below)) Available SIBMH-B-9113
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.827 HOL The meaningful brand 658.827 JOS The experience effect 658.827 KAN Branding.com: 658.827 KOT B2B brand management 658.827 MAT The on-demand brand 658.827 MOR Eating the big fish: how challenger brands can compete against brand leaders 658.827 NAD Living brands

Includes bibliographical references (p. [331]-342) and index.

"Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods."

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