B2B brand management
Material type: TextPublication details: Berlin New York Springer c2006.Description: xvi, 357 p. ill. 24 cmISBN:- 9783540253600 (alk. paper)
- 658.827 KOT
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Institute of Business Management - Hyderabad General | General Bo | 658.827 KOT (Browse shelf(Opens below)) | Available | SIBMH-B-9113 |
Browsing Symbiosis Institute of Business Management - Hyderabad shelves, Shelving location: General Close shelf browser (Hides shelf browser)
658.827 HOL The meaningful brand | 658.827 JOS The experience effect | 658.827 KAN Branding.com: | 658.827 KOT B2B brand management | 658.827 MAT The on-demand brand | 658.827 MOR Eating the big fish: how challenger brands can compete against brand leaders | 658.827 NAD Living brands |
Includes bibliographical references (p. [331]-342) and index.
"Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods."
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