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Media metrics: an introduction to quantitative research in mass communication

By: Material type: TextTextPublication details: New Delhi SAGE 2017Description: xxiii, 458, G-23, S-19, I-5, A-6 pages; 24 cmISBN:
  • 9789386062161 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23 DAY
Summary: The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Bo 302.23 DAY (Browse shelf(Opens below)) Available SIBMH-B-9084
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302.12 AXE RISK, the decision matrix: strategies that win 302.13 HEA Made to stick 302.2 RAI The art of connecting: 302.23 DAY Media metrics: 302.230973 SAV Slam dunks and no-brainers 302.35 MAG Cross-cultural competence 302.4 SCO Social network analysis

Includes bibliographical references and index.

The book is a comprehensive introduction to the application of statistical tools and techniques in media research.

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