Media metrics:
Dayal, Manoj
Media metrics: an introduction to quantitative research in mass communication - New Delhi SAGE 2017 - xxiii, 458, G-23, S-19, I-5, A-6 pages; 24 cm
Includes bibliographical references and index.
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
9789386062161 (pbk. : alk. paper)
Mass media--Research--Methodology
methods and techniques
communication studies
Statistical methods
302.23 / DAY
Media metrics: an introduction to quantitative research in mass communication - New Delhi SAGE 2017 - xxiii, 458, G-23, S-19, I-5, A-6 pages; 24 cm
Includes bibliographical references and index.
The book is a comprehensive introduction to the application of statistical tools and techniques in media research.
9789386062161 (pbk. : alk. paper)
Mass media--Research--Methodology
methods and techniques
communication studies
Statistical methods
302.23 / DAY
