Marketing for hospitality and tourism

By:

Kotler, Philip

Contributor(s):

Material type: Text

TextPublication details: New Delhi Pearson 2016Edition: 6th edDescription: 629pISBN:

9789332518278

Subject(s):

DDC classification:

647.940688 KOT

Summary: This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8801
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8802
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8803
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8804
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8805
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	647.940688 KOT (Browse shelf(Opens below))	Available	SIBMH-B-8806

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This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

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