Marketing for hospitality and tourism
Kotler, Philip
Marketing for hospitality and tourism - 6th ed. - New Delhi Pearson 2016 - 629p
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
9789332518278
Tourism
Marketing Management
Management
Hospitality Management
Tourism Marketing
Tourism Management
Strategic Planning
647.940688 / KOT
Marketing for hospitality and tourism - 6th ed. - New Delhi Pearson 2016 - 629p
This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.
9789332518278
Tourism
Marketing Management
Management
Hospitality Management
Tourism Marketing
Tourism Management
Strategic Planning
647.940688 / KOT
