Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

By:

Hackley, Christopher E [author.]

Contributor(s):

Hackley, Rungpaka Amy [author.]

Material type: Text

TextEdition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:

9781446280720
1446280721
9781446280713
1446280713

Other title:

Advertising and promotion

Subject(s):

Additional physical formats: Ebook version: No titleDDC classification:

659.1 HAC 23

LOC classification:

HF5823 .H185 2015

Contents:

Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	659.1 HAC (Browse shelf(Opens below))	Available		SIU-B-50014

Browsing Symbiosis International University Central Library shelves Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available			No cover image available	No cover image available	No cover image available	Next
Previous	659.1 GUP Advertising Management Concepts and cases	659.1 GUP Advertising in India	659.1 HAC Advertising & Promotion 2 Nd Ed	659.1 HAC Advertising & promotion /	659.1 HAC 37051 Advertising & Promotion	659.1 HAH 35379 Do it yourself advertising and promotion	659.1 HAL Adkatha : The Story of Indian Advertising	Next

Includes bibliographical references (pages 305-315) and index.

There are no comments on this title.

to post a comment.