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Advertising & promotion / Chris Hackley and Rungpaka Amy Hackley.

By: Contributor(s): Material type: TextTextEdition: 3rd editionDescription: xvi, 326 pages, 16 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:
  • 9781446280720
  • 1446280721
  • 9781446280713
  • 1446280713
Other title:
  • Advertising and promotion
Subject(s): Additional physical formats: Ebook version: No titleDDC classification:
  • 659.1 HAC 23
LOC classification:
  • HF5823 .H185 2015
Contents:
Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.1 HAC (Browse shelf(Opens below)) Available SIU-B-50014

Includes bibliographical references (pages 305-315) and index.

Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.

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