Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison.

By:

Brown, Tom J

Contributor(s):

Churchill, Gilbert A

Material type: Text

TextPublication details: New Delhi Cengage Publishing Pvt Ltd. 2013Edition: 8th editionDescription: xxvi, 478 pages. : illustrations ; 29 cmISBN:

9781111525293

Subject(s):

Marketing research

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Symbiosis Institute of Management Studies SIMS-8/7.3	658.848 SIMS-B-022796 (Browse shelf(Opens below))	1	Available		SIMS-B-22796

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Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.

Includes bibliographical references and index.

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