Basic marketing research :
Brown, Tom J.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. - 8th edition. - New Delhi Cengage Publishing Pvt Ltd. 2013 - xxvi, 478 pages. : illustrations ; 29 cm
Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.
Includes bibliographical references and index.
9781111525293
Marketing research.
Basic marketing research : customer insights and managerial action / Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. - 8th edition. - New Delhi Cengage Publishing Pvt Ltd. 2013 - xxvi, 478 pages. : illustrations ; 29 cm
Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010.
Includes bibliographical references and index.
9781111525293
Marketing research.
