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Marketing ethics & society / Lynne Eagle & Stephan Dahl.

By: Contributor(s): Material type: TextTextDescription: xiii, 300 pages : illustrations ; 24 cmISBN:
  • 144629661X
  • 9781446296615
  • 9781446296622
  • 1446296628
Other title:
  • Marketing ethics and society
Subject(s): DDC classification:
  • 174.96588 23
LOC classification:
  • HF5415 .E24 2015
Contents:
Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis School for Liberal Arts 174/ (Browse shelf(Opens below)) Available SSLA-B-7406

Includes bibliographical references and index.

Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.

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