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Eagle, Lynne,

Marketing ethics & society / Marketing ethics and society Lynne Eagle & Stephan Dahl. - xiii, 300 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Introduction to marketing ethics -- Criticisms of marketing -- Contrasting perspectives on marketing -- Ethical issues in marketing relationships -- Ethics in new media -- Ethical consumption -- Marketing to young and vulnerable consumer groups -- Promotion of harmful products -- Lifestyle, health and pharmaceutical marketing -- Tourism, heritage, cultural, arts and cause-related marketing -- Ethics in social marketing -- Legislation, regulation and ethics.

ISBN: 144629661X 9781446296615 9781446296622 1446296628

LCCN: 2014959145

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Marketing--Moral and ethical aspects.
Marketing--Social aspects.
Ethik.
Marketing.
Marknadsföring--sociala aspekter.
Marknadsföring--etik och moral.
Affärsmoral.

LC Class. No.: HF5415 / .E24 2015

Dewey Class. No.: 174.96588