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Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 2009Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 27 cmISBN: - 9780070473812
- 658.834
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| 658.834 LOU BP0294 Consumer behavior : | 658.834 LOU BP0295 Consumer behavior : | 658.834 LOU BP0296 Consumer behavior : | 658.834 LOU BP0297 Consumer behavior : | 658.834 LOU BP0298 Consumer behavior : | 658.834 LOU BP0299 Consumer behavior : | 658.834 LOU BP0300 Consumer behavior : |
Includes bibliographical references (p. 733-782) and index.
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