Consumer behavior :
Loudon, David L.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, 2009 - xxiii, 788 p. : ill. (some col.) ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 733-782) and index.
9780070473812
Consumer behavior.
Consumer behavior--Case studies.--United States
658.834
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. - 4th ed. - New York : McGraw-Hill, 2009 - xxiii, 788 p. : ill. (some col.) ; 27 cm. - McGraw-Hill series in marketing .
Includes bibliographical references (p. 733-782) and index.
9780070473812
Consumer behavior.
Consumer behavior--Case studies.--United States
658.834
