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Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin.
Material type:
TextEdition: 2nd editionDescription: xxiv, 301 pages : illustrations ; 22 cmISBN: - 9789351505518 (pbk. : alk. paper)
- 658.827 SARIN 23
- HF5415.1255 .S37 2016
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis International University Central Library | 658.827/SAR 43535 (Browse shelf(Opens below)) | Available | SIU-B-43535 | |
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Books
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Symbiosis International University Central Library | 658.827 SAR (Browse shelf(Opens below)) | Available | SIU-B-49895 |
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| 658.827 SAN 36689 The IUP- Branding Practices | 658.827 SAR Strategic Brand Management B2b Markets : | 658.827 SAR Strategic brand management for B2B markets : | 658.827/SAR 43535 Strategic brand management for B2B markets : | 658.827 SAW Connecting Across Generations - Creating Indian Brands | 658.827 SCH Why Johnny Can't Brand : Redscovering the Lost Art of the Big Idea | 658.827 SCH Experience Marketing |
Includes bibliographical references and index.
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