Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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TextSeries: The Prentice-Hall international series in marketingPublication details: Upper Saddle River, NJ : Prentice Hall, c1997.Edition: 15th edDescription: 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis School for Liberal Arts	658.8 (Browse shelf(Opens below))	Available		SSLA-B-6636

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Previous	658.8/ CASE STUDIES IN MARKETING MANAGEMENT	658.8 Marketing :	658.8 A Framework for Marketing Management	658.8 Marketing management :	658.8 The Oxford Handbook of Strategic Sales and Sales Management .	658.8/04 Business-to-business marketing :	658.8/12 Harry Potter :	Next

Includes bibliographical references and indexes.

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