Marketing management : (Record no. 591506)

MARC details
000 -LEADER
fixed length control field 01028cam a2200277 a 4500
001 - CONTROL NUMBER
control field 2104616
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170927162811.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960212s1997 njuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 96001649
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132435101 (case)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .K64 1997
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title analysis, planning, implementation, and control /
Statement of responsibility, etc Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 15th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c1997.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (chiefly col.), maps ;
Dimensions 27 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Prentice-Hall international series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts 27/09/2017   658.8 SSLA-B-6636 14/01/2019 27/09/2017 Books