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Corporate communication through social media : strategies for managing reputation / Asha Kaul, Professor, Communication Area, Indian Institute of Management, Ahmedabad, Vidhi Chaudhri, Assistant Professor, Department of Media and Communication, Erasmus University Rotterdam.

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sage Publications India Pvt Ltd 2017Description: pages cmISBN:
  • 9789386446190 (pbk.)
Subject(s): DDC classification:
  • 659.202 KAU 23
LOC classification:
  • HD59 .K38 2017
Contents:
The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 659.202 KAU (Browse shelf(Opens below)) Not For Loan SIU-B-43395
Books Books Symbiosis International University Central Library 659.202 KAU (Browse shelf(Opens below)) Available SIU-B-49825

Includes index.

The new anthem for open source branding : paradox of gaining resonance and ceding control -- On demand marketing : social selling, customer engagement and advocacy -- Social media @ work : employees as reputation agents -- Influence of social media on crisis communication -- Under the microscope : corporate responsibility in a social-mediated era -- Measuring the $ spend on social media -- Epilogue -- Index.

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